March 1 – March 3 2012
The ERAI investment team attended the HPBA National Tradeshow – held in Atlanta GA
The Hearth, Patio & Barbecue Expo is North America's largest indoor-outdoor living showcase. Every year, more than 350 leading hearth, patio and barbecue manufacturers and [...] More
Jan 19 – Feb 7, 2012
The ERAI investment team attended the NSAA Eastern and Western Convention held in Lake Tahoe, CA & Killington, VT.
From January 17-19, ski areas and suppliers alike gathered on Squaw Valley, CA, for the NSAA Western Conference and Trade Show. During the dates February 7-8, 2012, the [...] More
May 12th 2011
Philadelphia's Temple University, CEFAM School of Business & ERAI
On May 12th, CEFAM School of business and ERAI organized a networking event at Temple University for the Graduation ceremony. More
April 27th to the 30th, 2011
Rhone-Alpes Delegation in PA to strengthen business and cultural ties
A delegation from the France's Rhône-Alpes region was in Pennsylvania from April 27th to the 30th, in conjunction with the Philadelphia International Festival of the Arts [...] More
All News
Validation
 

 

 

  
  • Market information: Carry out a study in order to understand the target market in detail. Analyze your positioning price/ product / technology on foreign markets.


 

  • Store check / Price checking: Analyze your competitors’ referencing; identify the points of sale, the presence and the presentation of products on shelf space and price checking.


 

  • Product tests: Select a panel of players in the market; meet them in order to analyze their reaction vis-à-vis your company’s product offering.


 

  • Contact validation: Meet with prospects and validate contacts that you think are pertinent in order to obtain precise business intelligence.


 

  • Exploratory trip: Understand the market, its structure, organization and all of the players acting on the local market and validate your potential on site.



 

  • Feasibility study: Test your product and the feasibility of your project on site by meeting a representative panel of players in the market. Analyze the best means / the best strategy to adopt for efficient and sustainable business development.